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Research papers
The Perfect Pair
What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...
Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
Videos
The Perfect Pair
What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...
Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
Videos
AI in Conversation
Catalogue: Latin America 2024
Authors: Manuel Garcia-Garcia, Javier Barrera
Companies: IPSOS, The Coca-Cola Company
April 24, 2024
Research papers
Design Research: A Much Underrated and Needed Discipline
When executed on packaging, design is also the last asset to be noticed, seen and engaged with before a brand or product is acquired. Not only does it constitute the last mile of exposure, but also the most valuable, owned and always-on asset a brand...
Catalogue: Asia Pacific 2023 - Innovation
Author: Oualidcharaf Eddine Benchama
Company: The Coca-Cola Company
November 22, 2023
Videos
The Metaverse as a research laboratory
Catalogue: Congress 2023
Authors: Alejandro Prieto, Rodrigo Alagon
Companies: The Coca-Cola Company , , Estadistica Aplicada e Investigacion de Mercados SC
October 5, 2023
Videos
Future of Experiences for Human Engagement
Catalogue: Congress 2023
Author: Maheen Ansari
Company: The Coca-Cola Company
October 5, 2023
Videos
Powering up insights
Catalogue: Congress 2023
Authors: Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown
Companies: Microsoft, The Coca-Cola Company , Reckitt, Philips International
October 5, 2023
Videos
Hybridizing research approaches to bring agility and deeper human centricity to decision making
Catalogue: Congress 2023
Authors: Bev Tigar-Bassett, Jerusha Ramdeen
Companies: The Coca-Cola Company , Borderless Access
October 5, 2023
Research papers
